Zhejiang Yongqiang Group Co., Ltd. (referred to as "Yongqiang Group"), established in 1992, is a globally leading outdoor leisure product manufacturer integrating design and development, production, and sales. It is the first listed company in its industry with 50 subsidiaries at home and abroad and over 12,000 employees. The total assets amount to 8.348 billion yuan. The company has always been committed to providing users with quality, comfortable, and beautiful new experiences of leisure gardens, allowing millions of families to enjoy better and more comfortable sunny living.

Yongqiang Group takes "User First, Passionate Innovation, Harmony and Integrity, Yongqiang Forever Forward" as its core values; driven by mission, vision, and values, it persists in expanding and extending product categories, improving and upgrading quality, innovating and transforming technology, and strides towards the grand vision of becoming a creator of a better life at home worldwide.To build strategic R&D capabilities, Yongqiang Group has decided to form a strategic partnership with SIPM Software, introducing SIPM’s Excellence in R&D Management System and the SIPM/PLM system. Following the Process and Data Maturity Model levels, the collaboration will begin by establishing standardized R&D management processes and data governance, and progressively advance toward process standardization and data standardization.

SIPM Software has long been dedicated to the research, development, and practical implementation of R&D management systems and related digital platforms. It has helped hundreds of enterprises enhance their R&D management capabilities and implement information systems. SIPM’s proprietary Excellence in R&D Management theoretical framework—combined with its globally leading PLM system built on Model-Driven Architecture (MDA) technology—is empowering numerous innovative companies to continuously improve both innovation efficiency and operational standardization. The signing of this project further exemplifies SIPM Software’s professionalism and focused expertise.

【Company Background】

Zhejiang Yongqiang Group Co., Ltd. (referred to as "Yongqiang Group"), established in 1992, is a globally leading outdoor leisure product manufacturer integrating design and development, production, and sales. It is the first listed company in its industry with 50 subsidiaries at home and abroad and over 12,000 employees. The total assets amount to 8.348 billion yuan. The company has always been committed to providing users with quality, comfortable, and beautiful new experiences of leisure gardens, allowing millions of families to enjoy better and more comfortable sunny living.

The main products of Yongqiang Group are exported to developed countries and regions such as the United States and Europe, covering outdoor furniture, parasols, tents, outdoor heating, energy storage products, camping products, etc.

Yongqiang Group has formed a "6+1" professional category business unit layout, constructing innovation bases driven by four wheels: the United States, Europe, Shanghai, and Linhai, creating manufacturing bases centered on Linhai with Ningbo, Henan, and Shandong as sub-centers. As a leading enterprise in the outdoor leisure industry, Yongqiang Group actively participates in international, national, and industry standardization work, guiding the establishment of industry standards, and driving the cluster development of small and medium-sized enterprises in the outdoor leisure industry.

Adhering to the strategic positioning of "Big Yongqiang, Big Leisure, Big Household", Yongqiang Group seizes opportunities, proactively integrates into the new dual-circulation development pattern at home and abroad, and increases efforts to promote its own brands. In 2010, Yongqiang Group was successfully listed on the Shenzhen Stock Exchange, entering a "golden period" of development, with market prospects and user demand surging. While accelerating the construction of its own e-commerce channels, Yongqiang Group strengthens cooperation with top domestic and foreign e-commerce platforms, achieving the transformation from traditional sales to digital new retail. Through investing in and setting up subsidiaries in the United States, Germany, Australia, etc., it actively conducts trade, product design, public overseas warehouses, after-sales services, brand acquisitions, etc., further broadening marketing channels and enhancing the internationalization of the company's brands.

After years of development, Yongqiang Group's industrial layout has diversified, systematically combining indoor and outdoor furniture, decoration, testing services, green energy conservation, etc., extending towards the entire industry chain and creating a one-stop service system. At the same time, it actively develops new categories of outdoor products, realizing innovations in product categories. Strengthening the global R&D and innovation team builds core strength for product and project R&D. Fully laying out low-carbon development, endowing products with low-carbon and green capabilities enhances the market competitiveness of group products. Vigorously building digital demonstration factories achieves improvements in quality, efficiency, and benefits, leading the way for the overall leap from "processing and manufacturing" to "R&D intelligence" and "precision quality manufacturing".

Yongqiang Group takes "User First, Passionate Innovation, Harmony and Integrity, Yongqiang Forever Forward" as its core values; driven by mission, vision, and values, it persists in expanding and extending product categories, improving and upgrading quality, innovating and transforming technology, and strides towards the grand vision of becoming a creator of a better life at home worldwide.